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Retinoids don't need to be a best kept secret anymore

Dear Brightly makes your life easier

Online doctor's consult

Accessible doctors. Get a consult and if appropriate, a prescription from your board-certified doctor online. All from the comfort of your home.

Now $200 $20 for a consult

In-person dermatologist visits cost up to $200. With Dear Brightly, your online consult (once a year) is always $20, the price of a copay.

Save time

Get your consult at your convenience. No need to take work off or change your schedule anymore.

Clean, premium ingredients

Actives: Tretinoin + Niacinamide. Retinoids are made with love by a preferred pharmacy that uses cruelty free, paraben free, fragrance free, gluten free, and vegan ingredients.

Meet Your Skin Experts

Dr. Lana Kashlan

Dermatologist with focus on cosmetics

Dr. Kashlan attended University of Illinois at Chicago College of Medicine where she graduated with Honors. She was inducted into the James Scholar Program for Independent Study and the prestigious Alpha Omega Alpha Honor Society for the top medical students in the country. She completed her residency in dermatology at Boston University School of Medicine.

Dr. Kashlan is an active member of the American Academy of Dermatology, the American Society for Dermatologic Surgery, the American Society of Laser Medicine and Surgery, and the Women’s Dermatologic Society.

Dr. Alicia Sanchez

Physician with focus on healthy skin

Dr. Sanchez is board-certified in Family Medicine and has extensive training in aesthetic medicine with a special focus on healthy skin. Her aim is to help all women (and men!) achieve and maintain healthy skin with a healthy dose of laughter and customized retinoid treatment.

She graduated from Wellesley College and then attended Thomas Jefferson Medical College in Philadelphia, Pennsylvania. She completed her residency at Brown University Alpert Medical School in Rhode Island. She currently lives in sunny south Florida with her husband, daughter and son.

Our Story

Dear Brightly was born because we had to solve a problem we personally experienced. As engineers and loyal retinoid users, we wanted to leverage technology to not only shed light on why retinoids should exist in every bathroom cabinet given how life changing they were for us, but to also provide easier access given the hurdles we went through to get one.

I had clear skin my entire life until one year bouts of acne, discoloration and uneven skin tone creeped up. The experience of finding and seeing a derm in-person was not only inconvenient, but it was costly. My derm let me in on her secret of the forever benefits of retinoids for photoaging (think pigmentation, fine lines and wrinkles, etc.), and I, to this day, continue to use our retinoids (4 years).

Although retinoids have major photoaging benefits, we want to emphasize that it's not our aim to send the message that we should look "younger" or "perfect" though. We banned the word "anti-aging" for a reason. Our aim is to create a world where every person feels enough and secure in their own skin. We are choosing to forget perfection and live as our optimal selves. Today and every day, illuminate you!


Amy | CEO

A walk through retinoid history

With over 40 years of research proving its efficacy and long-term benefits and safety, retinoids are scientifically proven to improve fine lines and wrinkles, pigmentation, uneven skin tone, and enlarged pores. They were first FDA approved in 1971 as a treatment for acne, but has since been recognized as a treatment for signs of photoaging in the 1980s. Topical retinoids are one of the most effective skincare products for signs of photoaging in the market.